Author’s Affiliation: IIMT College of Management, Greater NOIDA, India.

Abstract: Sustainable development is achieved by satisfying the current ends without shrinking the existing means which can serve as needs for the society in the future. It has become global motive and responsibility of present community to utilize resources in an optimum way with minimum environmental damage. The objective of this paper is to study theoretical framework and practical approaches on sustainable offering practices through customer engagement. The study has also examined the opportunities and challenges of sustainable offering practices in India. The study is based on a previous study and secondary data has been used for analysis. The outcome revealed the process for successful sustainable offering practices in context of Indian consumers. The analysis has helped to understand different practices of sustainable offering through engaging stakeholders.

Keywords: green products, sustainable development, sustainable offering.

First received on: 10/01/18.

How to Cite:

MPA:
Kushwaha, Bijay Prasad. “Sustainable Offering Practices Through Stakeholders Engagement”. Journal of Innovation for Inclusive Development 3.1 (2018): 3-9.

APA:
Kushwaha, B.P. (2018). Sustainable Offering Practices Through Stakeholders Engagement. Journal of Innovation for Inclusive Development, 3(1), 3-9.

Chicago:
Kushwaha, Bijay Prasad. “Sustainable Offering Practices Through Stakeholders Engagement”. Journal of Innovation for Inclusive Development 3, no. 1, (2018): 3-9.

Harvard:
Kushwaha, Bijay Prasad. 2018. Sustainable Offering Practices Through Stakeholders Engagement. Journal of Innovation for Inclusive Development, 3(1), pp. 3-9.

Vancouver:
Kushwaha, B.P. Sustainable Offering Practices Through Stakeholders Engagement. Journal of Innovation for Inclusive Development. 2018; 3(1):3-12.

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