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This webpage archives the first four editions (published between August 2016 and February 2018) of the Journal of Innovation for Inclusive Development (eISSN 2456-4478).

The Journal of Innovation for Inclusive Development (JIID) has been released as a Biannual (Semi-Annual), Multidisciplinary, Peer-Reviewed, Open Access Journal.

Editor-in-Chief
(Aug 2016-Feb 2018):
Dr. Govind Singh
View Editorial Board

Publisher Info

Published from (Aug 2016-Feb 2018):
Centre for Earth Studies
Indraprastha College for Women
31 Sham Nath Marg
Delhi – 110054, INDIA

Journal Release Reports

Release of Volume 2, Issue 1
Release of Volume 1, Issue 1

JIID Supports

SDGs

Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development

First Author Affiliation: Department of Philosophy, University of Delhi; Second Author Affiliation: Bridge The Divide, Los Angeles, California, United States of America.

 

Abstract: Contemporary soap operas have a large but persistent viewership, especially among the women in India. This paper examines the Entertainment-Education (E-E) paradigm in communication, its theoretical underpinnings and applications of these theories for bringing about a social change. Literature on social impact generated by soaps in India and in other countries including the US has been reviewed. The case study of Balika Vadhu, a revolutionary soap themed on child marriage, is also presented. The research identifies prime time soap operas as an untapped pool of talent with potential of becoming an agent of mass education. The research also advocates for constituting national level awards for TV soaps which focus on E-E.

Keywords: Balika Vadhu, entertainment, education, gender equality, soap operas.

 

How to Cite:

MPA:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2.2 (2017): 58-62.

APA:
Chandrasekar, D, & Aatman, A. (2017). Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), 58-62.

Chicago:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2, no. 2, (2017): 58-62.

Harvard:
Chandrasekar, D., Aatman, A. 2017. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), pp. 58-62.

Vancouver:
Chandrasekar, D, Aatman A. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development. 2017; 2(2):58-62.

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Aims & Objectives

JIID has been set up as a platform for researchers from all disciplines conducting innovative research for ensuring inclusive development. [Read more]

J. innov. incl. dev.

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Open Access Statement

Smiley faceThe Journal of Innovation for Inclusive Development (ISSN 2456-4478) allows readers to freely read, download, copy (after giving appropriate credit), distribute, print, search or link to the full texts of its articles and to use them for any lawful purpose.