First Author Affiliation: Department of Philosophy, University of Delhi; Second Author Affiliation: Bridge The Divide, Los Angeles, California, United States of America.

Abstract: Contemporary soap operas have a large but persistent viewership, especially among the women in India. This paper examines the Entertainment-Education (E-E) paradigm in communication, its theoretical underpinnings and applications of these theories for bringing about a social change. Literature on social impact generated by soaps in India and in other countries including the US has been reviewed. The case study of Balika Vadhu, a revolutionary soap themed on child marriage, is also presented. The research identifies prime time soap operas as an untapped pool of talent with potential of becoming an agent of mass education. The research also advocates for constituting national level awards for TV soaps which focus on E-E.

Keywords: Balika Vadhu, entertainment, education, gender equality, soap operas.

How to Cite:

MPA:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2.2 (2017): 58-62.

APA:
Chandrasekar, D, & Aatman, A. (2017). Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), 58-62.

Chicago:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2, no. 2, (2017): 58-62.

Harvard:
Chandrasekar, D., Aatman, A. 2017. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), pp. 58-62.

Vancouver:
Chandrasekar, D, Aatman A. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development. 2017; 2(2):58-62.

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